Advertising Information and Rates

ADVERTISING GUIDELINES: All advertising is subject to approval by the Executive and Managing Editors. Some material may be referred to the Executive Committee.

SUBSCRIPTIONS: Subscriptions are available to non-members and those who wish to remain aware of what is happening in Family Medicine in New Jersey for $50 per year.


  • To reach a highly targeted market of practicing Family Physicians, residents in Family Medicine and medical students
  • To present your message in a well-read, professional publication tailored directly to those involved in Family Medicine
  • To gain name recognition in the primary care community while supporting the mission of the NJAFP

Did you know nationally…

  • Mid-Atlantic Family Physicians see an average of 86 patients in their office each week

  • 75% of Family Physicians patients' office visits result in prescriptions for medications

  • Mid-Atlantic Family Physicians spend an average of 49.3 hours per week in direct patient care

Perspectives publishes 4 times per year

CIRCULATION: The total circulation of Perspectives is over 2200 readers. This list is comprised of over 2000* practicing Family Physicians, Family Medicine residents and medical students in New Jersey, plus members of the New Jersey Legislature and US Congress.

* Data downloaded 11/23/15 for this document. Membership fluctuates yearly by a 2% margin. Resident membership is consistently at 100%.
** AAFP Chapter Executives, NJ State Legislators, US Congress, Non-Physician Subscribers


Mechanical Specifications

SPECIFICATIONS: PERSPECTIVES is printed in full color. Electronic files of ads must conform to the mechanical requirements listed. Graphics created in Adobe Photoshop, Adobe Illustrator and Quark are acceptable.All files should be high resolution (300dpi) CMYK for 4-color output and compatible with MAC. Composite ads from any platform or program may be submitted in TIF or EPS formats; for EPS files from vector drawing programs, all fonts should be changed to outline and all photos to CMYK. PDFs are also accepted. Save PDFs with complete font families embedded. All graphics in the original file from which the PDF is made should be CMYK and scans should be 300 dpi at the size they are used. Save the PDF at High Resolution, at least 300 dpi.